What is the One Word Brand Game and How Does It Work?

The One Word Brand Game is an ongoing tag cloud formation project exploring the phenomenon of “personal brands”.

How Do You Play?

1. Make sure you have a Twitter account. (Sign up here.)
2. Tweet a personal brand for yourself or a friend in one word and tag it #onewordbrand.

Two Examples:

  • If entering for yourself: Righteous #onewordbrand 
  • If entering for a friend: @TwitterUserFriend = Bunnies #onewordbrand

3. Repeat early and often.

Simple as that. You have to include the hashtag #onewordbrand. You do not have to send the tweet to me, unless you want to. I do enjoy getting tweeted at. Just make sure you tag your entry #onewordbrand so I can find the results. Don’t overthink it. Just type it in. You’re not going to die, I swear to Bob.

Some frequently asked questions:

1. “What are you going to do with the results?”

I will manually go through all the data and create a tag cloud out of the results. I will make the tag cloud will be available for anyone to embed anywhere as a widget. The tag cloud will look something like the following but much bigger:

created at TagCrowd.com

The bigger, darker terms represent more occurrences of the word; the smaller, lighter terms represent less frequent occurences. 

2. “Um, why are you doing this”?

Many reasons:

Games are awesome and participating in this fun project is easy!

Tag clouds are awesome and a great way to visualize massive amounts of data!

 It will be interesting to see and share what the Twittersphere thinks of itself, how common or rare certain personal brands are, and so on.

“Personal branding” is all the rage these days and a topic of great debate. Some people say personal branding is insulting to the human race, as we are not brands, we are people, for cripe sake. Others say personal branding is a necessary evil in this day and age. Others actually enjoy the process of personal branding. I myself am a mix of the latter two, and I suspect many of my readers are too. (What do you think about personal branding in general? Drop a comment and let our friends know how you feel.) 

Your answer here. Why do you think this could be an interesting project? What would you get out of the data? 

3. “I do not believe in branding myself. Let others speak for me.”

How about you speak for others then? Enter a One Word Brand for as many Twitter friends as you wish, in the form of: 

@YourFriend=Contagious #onewordbrand 

4. “How many times can I enter?”

You may enter the One Word Brand project an infinite amount of times. In fact, it helps the project to spread virally if you enter as many of your friends as you feel comfortable with. 

5. “Won’t multiple entries mess up the data?”

Yes and no. Yes, because it allows more active participants to inject their own creativity into the mix, leaving others underrepresented. No, because continued participation will lead to greater viral spread, which in theory will overpower any one person’s ability to dominate. 

6. Can I use compound words, made-up words, etc.?

Yes, yes, and yes. And yes. 

7. “What is the “#” symbol for, how do you use it, and why do you want me to use it?”

The “#” symbol is called a hashtag symbol. Whatever word or phrase appears directly after the “#” symbol is automatically converted into a link to a Twitter search for that word or phrase. For example, when your Tweet contains #onewordbrand, Twitter users can click on #onewordbrand in your tweet to see all tweets containing the keyword “onewordbrand”. In fact, it is how I will be gathering all data for the One Word Brand project. That is why you must tag your entry #onewordbrand. 

8. What is the deadline?

I originally imposed a 24-hour deadline, but the implications for this project are bigger than I originally guessed. The deadline is never. Keep entering brands for yourself and your friends, and keep retweeting the news about the project, so we can all learn as much as possible. The tag cloud will be updated accordingly for time to time.

That’s about it.

Enter as often as you like, for yourself and your friends, and I will keep you apprised. Make sure you tag your entry #onewordbrand. (Did I repeat myself enough times for this to finally stick?)

Questions? Drop a comment here. I will respond.


P.S. Don’t forget to tag your entry #onewordbrand. Lova ya.

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